Which CSR initiatives interests of your clients?

CB Bhattacharya , Associate Professor of Marketing at Boston University School of Management , explains in the following CSR video on how to make CSR - activities relevant and effective in relation to its customers. This ensures you that your company gets a commercial success with Corporate Social Responsibility.

Determine what your stakeholders are concerned

Bhattacharya admitted that the companies should be careful to examine what social actions the company's stakeholders are concerned about. The point is, according to Bhattacharya that if the company wants a commercial success or a positive image as a result of its social initiatives, so the company should, as in other contexts, use of traditional market research. This ensures the company that stakes also have a positive awareness among customers.

Making CSR an integral part of your business and marketing

Today there are companies that have CSR activities are separate from the ordinary business, and according to Bhattacharya, companies should do about it, and integrate the activities of the general business and marketing. See the movie and hear the arguments below.

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