Advertising Delicious CSR communication from the fashion company GAP

The international clothing chain GAP has launched a rather nice CSR website. GAP defines their own efforts in the following way:

We believe it virkemidler Going Beyond the Basics of Ethical business practices two embrace a broad, deep responsibility to people and the planet. We Also Believe The Choice 'we make say a lot about our company. We're Not perfect, but we're committed two efter a simple Principle: Do what's right.

On the GAP has been a part of to describe their efforts and goals for social responsibility. It is made in an advertisement delicious universe, so no doubt that the initiative is trying to appeal to the conscious consumer, and I think that it succeeded quite well.

• Get inspration and judge for yourself here since: http://www.gapinc.com/GapIncSubSites/csr/index.shtml

GAP uses some clips on the page, and here you will find the clip that generally describes their actions.

See also a video clip with GAP's CEO Glenn Murphy , who talks about why it is most appropriate for GAP to work with Corporate Social Responsibility.

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