Posts tagged 'Bhattacharya'
CSR in a global perspective
An interesting panel - topic, from Boston University School of Management on CSR in a global perspective. Diskusionsemnet to panelists is "Corporate Social Responsibility: Is the triple bottom line more than a trend?". Several faculty members from the Boston University School of Management discusses the many implications of CSR initiatives in the private sector, public sector and nonprofit organizations. Moderator is Jack
Which CSR initiatives interests of your clients?
CB Bhattacharya, Associate Professor of Marketing at Boston University School of Management, explains in the following CSR video on how to make CSR - activities relevant and effective in relation to its customers. This ensures you that your company gets a commercial success with Corporate Social Responsibility. Determine what your stakeholders are concerned Bhattacharya admitted that
